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Available for new projects
Turning
complexity into
experiences
Hi, I'm Pratishtha. UX & Motion Designer, London. I turn messy research into products people actually reach for.
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London, UK
UX RESEARCH
✦
MOTION DESIGN
✦
PRODUCT STRATEGY
✦
DESIGN SYSTEMS
✦
USER TESTING
✦
BRAND IDENTITY
✦
AI TOOLS
✦
PROTOTYPING
✦
INTERACTION DESIGN
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EMPATHY-LED DESIGN
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UX RESEARCH
✦
MOTION DESIGN
✦
PRODUCT STRATEGY
✦
DESIGN SYSTEMS
✦
USER TESTING
✦
BRAND IDENTITY
✦
AI TOOLS
✦
PROTOTYPING
✦
INTERACTION DESIGN
✦
EMPATHY-LED DESIGN
✦
I don't start with Figma. I start with
questions
then interviews, then patterns, then problems worth solving. The screens come last.
PRODUCT STRATEGY · UX RESEARCH
AiTuki
Pivoted a perimenopause niche into a broad metabolic-stress platform. 40+ interviews, one big strategic call, a funded prototype.
PRODUCT REDESIGN · DESIGN SYSTEM
Contentstack Platform Redesign
Led a two-year comprehensive redesign of an enterprise CMS, building a modular UI system that dramatically reduced user friction.
UI DESIGN SYSTEM · B2B PRODUCT
Netcore Cloud
Custom emailer UI design for B2B marketing teams. Designed flexible, brand-aligned email experiences for 40+ client companies.
AI PRODUCT DESIGN · SOCIAL IMPACT
Echo AI
Designed an AI for the UK social care system. Research-led, empathy-first: keeps vulnerable young people heard when no one else is available.
BRAND DESIGN · EVENT UX
Growing at Haleon Week
Led design for Haleon's biggest global employee event (20,000+ attendees). Created full brand identity, event website, and video production direction.
SELECTED WORK
Projects I'm proud of
All projects
HOW I WORK
My process
01
Listen before designing. Research first, always.
02
Find the pattern in the mess: synthesis over decoration.
03
Design that moves, literally Motion with purpose.
04
Validate, then ship. Testing beats assumptions.
PORTFOLIO REEL
Nine years in three minutes.
I'm a London-based UX & Motion Designer with 9+ years across health tech, SaaS, AI products, brand, and social impact. I started as a motion designer and grew into product, which means I think in stories and systems simultaneously.
I've worked with startups building 0→1 (AiTuki, Echo, Kyral), scaled design systems for enterprise (Netcore, Contentstack), and created motion campaigns for global brands (Amazon, RuPay, Haleon). The thread across all of it: I care deeply about the person on the other end of the screen.
Behance
A BIT ABOUT ME
9+
Years experience
14
Case studies
40+
Projects shipped
GET IN TOUCH
Got a problem
worth solving?
I'm always up for a good brief, a hard research problem, or a design challenge that needs a fresh perspective.
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